Privacy Policy

Last updated: August 2026

BLUWEEA (“we”, “us”, “our”) operates https://bluweea.com and the online store at that address. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using our website, you agree to the practices described here.

Information we collect

• Contact & shipping details — name, email, phone number, and shipping address that you provide at checkout or account creation.
• Order information — products purchased, order value, payment method, and delivery preferences.
• Usage data — pages visited, time on site, device type, and referral source. We use this to understand how the store is used and to improve it.
• Marketing consent — if you subscribe to our newsletter, we store your email and your consent to receive marketing communications. You can unsubscribe at any time.

How we use your information

• To process and fulfil your orders, including shipping and returns.
• To send you order confirmations, shipping updates, and delivery notifications.
• To respond to your questions and provide customer support.
• To send marketing emails (only if you have consented) about new arrivals, offers, and journal posts.
• To analyse and improve our website, products, and services.

Sharing your information

We do not sell your personal information. We share it only with service providers who help us run the store:

• WooCommerce / WordPress — our e-commerce backend that stores orders and customer accounts.
• Razorpay — our payment gateway. We never see or store your card details; Razorpay handles all payment data securely.
• Resend — our transactional email provider for order confirmations and newsletter delivery.
• Meta (Facebook/Instagram) — for ad measurement and conversion tracking, subject to Meta's data usage policies.
• Courier partners — to deliver your orders, we share your name, phone, and shipping address.

Cookies & tracking

We use cookies and similar technologies to keep you logged in, remember your cart, and measure how the site is used. See our Cookies Policy for details.

Your rights

Under applicable Indian data protection regulations (including the Digital Personal Data Protection Act, 2023), you have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information.
• Opt out of marketing communications at any time.
• Withdraw consent for data processing.

To exercise any of these rights, email us at [email protected].

Data retention

We retain your personal information for as long as your account is active, or as needed to provide our services. Order information is retained for up to 7 years for accounting and tax purposes. Marketing data is retained until you unsubscribe.

Security

We take reasonable measures to protect your personal information using industry-standard practices. Payment data is handled entirely by Razorpay, which is PCI-DSS compliant. However, no method of transmission over the internet is 100% secure.

Contact

If you have questions about this Privacy Policy, please contact us at [email protected] or +91 9328630694, or write to us at 114/1 Anand Industrial Estate, Ahmedabad, Gujarat 380025, India.